They call it “Wisconsin’s Fastest Piece of Real Estate,” and one lap around Cedar Lake Speedway will tell you why. The track’s story began in 1956, when farmer Elmer Cook looked out across a swampy bowl on his New Richmond property and told his 14-year-old son Bob it would make a perfect racetrack. Three weeks of grading later, Cedar Lake was roughed in. The first event drew 85 spectators and 12 cars.
Today it draws thousands. Cedar Lake signed on as a NASCAR Home Track in 2008 and has since become one of the most recognized dirt ovals in the country, hosting marquee events like The Masters, the World of Outlaws USA Nationals, the Legendary 100, and the Triple Crown.
NASCAR royalty, including Tony Stewart, Kenny Wallace, Greg Biffle, Sterling Marlin, and Paul Menard have all turned laps here.
With a weekly program of Late Models, Modifieds, Super Stocks, and Midwest Modifieds, plus the biggest names in dirt rolling through all season, “The Lake” is exactly what it claims to be: the premier dirt track in the Midwest.
When you back the Lil’ Beast, you’re not just slapping a logo on a race car — you’re joining a team that shows up, delivers, and represents your brand like it’s our own name on the hood.
Every partnership is built on integrity. Whether you’re after trackside visibility, trade show appearances, community connection, or hands-on hospitality with your customers, we’ll tailor the relationship to work for your business. No cookie-cutter packages. No half-throttle effort.
Small frame. Savage game. Big commitment to every partner who rides with us.
